Subject Code : MGT303
Assignment Task:

Qualification outcome expectations (MGT303)
Research and referencing: You are required to engage in some research into the theories underpinning marketing and other sources in order to successfully complete this assignment. Ensure you include a full reference list, including all sources, using APA guidelines (latest edition). Correct referencing is an expectation of tertiary study. Presentation guidelines: Work is expected to be word-processed and submitted as a Word document or PDF, use a clear, readable font and be within 10% of the given word count (excluding any referencing). Include your name, student number and the paper code and assignment number as a header or footer. Reports should include headings or subheadings as required. Essays should include an introduction, body and conclusion. Spellchecking and proofreading of work prior to submission is
strongly encouraged.

ASSIGNMENT TASK
"On December 7, 2004, IBM sold its whole personal computing Division to the Chinese computer company Lenovo to create a new worldwide PC company - the globe's third-largest at the time (behind HP and Dell) - with approximately $12 billion in annual revenue. Simultaneously, though, IBM said that it would be taking an 18.9 percent equity stake in Lenovo, creating a strategic alliance between IBM and Lenovo in PC sales, financing, and service worldwide". (Ghillyer, 2014).

Assignment questions:
1. Identify and evaluate the organizational structure that has been chosen by Lenovo to implement its international business strategy/ies?
2. Critically evaluate how Lenovo and IBM use cooperative strategy/is to innovate and to have access to innovative capabilities?
3. Explain how strategic entrepreneurship is used by Lenovo and IBM to create value?

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  • Uploaded By : Mia
  • Posted on : March 27th, 2019
  • Downloads : 313

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