University : International College of Management UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MGT300
Assignment Task :

Overview 

World economic activity is becoming more focused in Asia and the associated expansion of Asian middle classes with this heightened economic activity, has seen a significant increase in the demand for premium and luxury goods and services. Most recently, wine consumption and sales have been stimulated by this trend, which has resulted in increased demand for wine products in the Asian region generally. 

Resultantly, Australia has enjoyed a significant increase in wine exports to Asia – particularly in the higher quality and higher value segments – and looks set to continue to benefit from this 

 

ASSESSMENT TEMPLATE 

increased demand. China will continue to dominate this emergence in demand along with Japan, Singapore and South Korea and also, India, Thailand and Vietnam. The potential of these markets offers significant opportunities to Australian wine exporters whilst also presenting substantial barriers to success. 

For the following Case Study of the Hunter Wine Company (HWC) – a hypothetical wine company – develop a Strategic Plan that addresses this opportunity. 

Your Report should consider, but not be restricted to, the following – 

? Consider the history of the HWC and its strategic development

? The resources, capabilities and core competencies of the HWC. 

? Identify any competitive advantages the HWC may have and consider their sustainability. 

? The internal and external environments of HWC. 

? Relevant economic market drivers and wine consumption patterns. 

? International market entry strategies, entry barriers and Trade Agreements. 

? Blue Ocean strategic opportunities that may exist for the HWC. 

 

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  • Posted on : July 27th, 2018

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