Subject Code : MGMT771012
Country : United States America
Assignment Task:

Strategic Business Plan - Planning Worksheet Template

Executive Summary:

1. Give a brief background of the business situation and market conditions
2. Describe the business opportunity/ problem you are addressing in the plan
3. Briefly describe how you intend to resolve the issue(s) identified and how this will improve the company and create a sustainable competitive advantage.

The Executive Summary is the first part of the plan management reads. Make it impactful. A few paragraphs should be adequate to cover this initial part of the plan.

Strategic Vision:

1. Examples: Table 2.1, and Illustration Capsule 2.1 on pages 22 and 23
2. What is the desired state for the business once the plan has been achieved?
3. A well-crafted Vision Statement gives the organization a clear sense of direction- “Where are we going?”
4. Don’t confuse vision with the mission- mission describes the present business and purpose
5. The Strategic Plan gives you the opportunity to translate the vision into objectives, strategies and actions

Business Objectives:

1. Review Example on pg. 29 of the text, Table 2.2
2. Business objectives represent the conversion of the Strategic Vision into specific performance targets, results and outcomes
3. Objectives should be measurable (quantifiable) and have a timetable for achievement
4. Objectives should be both short-term (12-18 months) and long-term (12-36 months)
5. Objectives can be strategic, operational and financial


Environmental Analysis:

Identify those external factors in the environment that will affect all companies competing in the same business segment of interest to your industry. Choose those that are relevant to your industry.

1. Technical- changes in technology creating obsolescence
2. Financial- product pricing and profit margin structure changes
3. Operational- changes in the supply chain between manufacturer and customer
4. Human Resource- employee base changes, type or skill sets
5. Regulatory- government regulations that change the competitive environment for products/companies
6. Legislative- government imposes new regulations that affect all competitors
7. Other- competitive environmental changes, customer needs affecting product profiles

Summarize your findings. Which factors do you need to track or monitor that could affect the success of your business plan?

Industry and Competitive Analysis for competing companies- 7 Industry Analysis Questions:

1. What is the industry’s Macro- Environment?
2. What kind of industry forces are competitors facing?
3. What are the drivers of change in the competitive market?
4. What are competitive market positions and key strengths?
5. What are competitors likely to do- gain or lose market share.
6. What are the key success factors (KSF) to be competitive?
7. Does the overall market growth situation look attractive?

Summarize your findings. Which factors do you need to track or monitor that could affect the success of your business plan?


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