University : University of Strathclyde UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MG956
Assignment Task


Your role, is to act as the Brand Manager for your chosen brand, and advise how the brand should compete within its respective market. In this respect, you need to:

 

- Undertake a Brand Audit and evaluation of your chosen brand
- Understand the market in which it operates (ie trends, competitors, customers etc) and make extensive use of secondary data (some has been supplied if you choose from
- Provide a sound and viable Brand strategy and plan and use of the Marketing Mix (4P’s) / 7P’s if you are applying to your own organisation which will enable your brand to succeed.
- Budget - £500,000. You must not exceed this budget and all decisions you make must be justified and costed (where possible).

 

Your role is to advise the company and propose whatever brand strategy and plan you deem suitable, but you must ensure it is sufficiently justified from analysis, evidence, reasoning and the use of wider reading / theories to help underpin decision making.

 

 

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  • Uploaded By : William
  • Posted on : May 13th, 2019

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