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MG5561 : Communication Plays in the International Marketing Process - Management Assignment Help

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Added on: 2020-12-05 13:35:24
Order Code: MAS37470
Question Task Id: 226132
Assignment Task :

Main Objective of the assessment 

The coursework is required to cover all learning outcomes, as it is 100% of the assessment. 

• To demonstrate an understanding of International Marketing 

• To show how an understanding of both the theory and practice of International Marketing 

• To show a good understanding of the subject matter of the individual essay 

• To demonstrate an understanding of the material taught on the module. 


Description of the Assessment 

Answer one of the below three questions. This should be written as a single essay though with two parts reflecting Part A and Part B. Use  examples and do not present the work as a single case study answer. The essay should be 3,000 words in length not including references. At  least ten academic references should be used.  


1. Marketing Communication and Environment 

Part A 

What is marketing communication? Analyse the roles that communication plays in the international marketing process. 


Part B 

Why should a marketer have good understanding/knowledge about a country’s environment when developing a communication campaign? n


2. Culture and International Marketing 

Part A 

Discuss why culture is so important to international marketing. Use the theories of G. Hofstede and E.T. Hall in this discussion.  


Part B 

Choose two culturally different counties and applying Hofstede’s and Hall’s theories on culture illustrate how a company should adjust its  marketing strategy in each country due to the cultural difference. Please apply one of the examples (a) automobiles (b) supermarkets or (c)  Fast Moving Consumer Good/Packaged Good (such as produced by Unilever, Proctor and Gamble or Nestle). 


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  • Uploaded By : Roman
  • Posted on : December 07th, 2018
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