MG5561 : Communication Plays in the International Marketing Process - Management Assignment Help
Order Code: MAS37470
Question Task Id: 226132
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Brunel University London TvAssignmentHelp is not sponsored or endorsed by this college or university.
Assignment Task :
Main Objective of the assessment
The coursework is required to cover all learning outcomes, as it is 100% of the assessment.
• To demonstrate an understanding of International Marketing
• To show how an understanding of both the theory and practice of International Marketing
• To show a good understanding of the subject matter of the individual essay
• To demonstrate an understanding of the material taught on the module.
Description of the Assessment
Answer one of the below three questions. This should be written as a single essay though with two parts reflecting Part A and Part B. Use examples and do not present the work as a single case study answer. The essay should be 3,000 words in length not including references. At least ten academic references should be used.
1. Marketing Communication and Environment
What is marketing communication? Analyse the roles that communication plays in the international marketing process.
Why should a marketer have good understanding/knowledge about a country’s environment when developing a communication campaign? n
2. Culture and International Marketing
Discuss why culture is so important to international marketing. Use the theories of G. Hofstede and E.T. Hall in this discussion.
Choose two culturally different counties and applying Hofstede’s and Hall’s theories on culture illustrate how a company should adjust its marketing strategy in each country due to the cultural difference. Please apply one of the examples (a) automobiles (b) supermarkets or (c) Fast Moving Consumer Good/Packaged Good (such as produced by Unilever, Proctor and Gamble or Nestle).
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