Assignment Task:

Home delivery of groceries is becoming more and more popular, particularly in urban areas. You and your 4 work partners did a market research and discovered that there is a huge unmet demand for “meal kit delivery services” (or recipe-kit delivery subscription) – a box of cook-it-yourself ingredients accompanied by a recipe to create tasty home meal in under 30 mins. You have decided to start your own company to serve this market. Choose a name for your company and prepare a business plan that will outline your offering (what will you sell to your customers) and supporting supply chain (how will you go about it - procurement, transportation, storage, assembly, packaging, etc.) together with a marketing plan to grow your business.

The report:

This report should be a maximum of 12 pages, double spaced and must include a convincing discussion on each of the segments offered above including the business plan, the supporting supply chain components and the marketing plan. The report must contain an executive summary, an introduction, a report body and conclusions. APA format will be required. Hard copy reports shall be due on week 14 at the beginning of class. You will submit one report that represents the work of everyone in the group. Group presentations shall be completed in the last two weeks of class. 

Group Presentations: 

The presentations will be based on your supply chain findings only. Offer the class some discussion on the name and on your general marketing plan. The majority of the presentation should be on describing and supporting your choices in the supply chain. Remember : your group has 15 minutes.  

 

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  • Uploaded By : Alex Cerry
  • Posted on : June 01st, 2019

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