University : Kaplan Business School UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MBA631
Country : Australia

Your Task
Prepare an integrated digital marketing (IDM) plan and present it as a slide presentation with transcript.
Assessment Description
The purpose of this assessment is to formulate a digital marketing strategy for the company / organisation you used in Assessment #1 (preferably). You are to review the organisations’ digital marketing problems (using the findings from the Digital Strategy and Marketing Audit in Assessment #1). Develop the Integrated Digital Marketing (IDM) Plan and attempt to solve the problems through the better use of digital marketing knowledge you have learned from this class.

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  • Posted on : October 05th, 2018
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