Subject Code : MBA08
Assignment Task:

Learning Outcomes:

  1. Analyse the internal e-business capacity of the organisation 

  2. Create a draft e-business plan for a chosen organisation 

  3. Present soundly researched proposals underpinning an e-business plan to the most senior decision-making team of the organisation, with staged investment options 

  4. Produce a monitoring report on the progress of the strategic plan

Assessment Task:

 

Create an E-Business Project Plan for an organisation of YOUR CHOICE. By taking the role of an E-Business Consultant, you are to present a 3000-word plan to the board of directors. You are to:

  • Select an organisation and critically evaluate a problem/opportunity the organisation is facing. Based on the findings you are to select ONE of the following options:

    • EITHER a digital marketing campaign promoting the company’s the product/service.

    • OR A change management & implementation project of a digital system

Assessment Brief:

  • Critically discuss the Justification/Rationale for choosing the current project by providing an analysis of the current digital infrastructure and digital/external environment. Outline the SMART objectives for this project. (20%)

  • Critically evaluate the digital strategies that you are going to use to achieve the SMART objectives. You are to select at least TWO digital strategies from the following:

    • Digital Marketing Strategy

    • Digital CRM Strategy

    • Digitisation of Supply Chain Management

    • E-Procurement Strategy

    • Digital Change Management/Transformation (30%)

  • Critically discuss the implementation and control mechanisms needed for the success of objectives. With this, you are to provide a high-level project plan (e.g. a Gantt Chart for Milestones of the Project). (25%)

  • Provide an assignment in the form of a report, using academic journals and papers and credible sources as evidence. Ensure assignment is written in clear English and referenced using Harvard Style.

 

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  • Uploaded By : Alex Cerry
  • Posted on : March 26th, 2019

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