Country : United Kingdom
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  1. The task for preparation Week Each answer should be limited to 200 words and include more than 5 sources.
  2. If appropriate you may wish to use visuals eg flow charts, diagrams, and infographics to illustrate your points.
  3. Do research to find out what are the most relevant definitions of “marketing” by reading chapter 1 of the marketing text in the Library.
  4. Based on your understanding of journal articles ask yourself, how is marketing changing and, more importantly,
  5. how do you expect it to change? 
  6. Outline the differences between Marketing Strategy and Marketing Management.
  7. What are the core elements (theories models and concepts) that marketing should embed if it to understand 
  8. “What Next for Digital Millennials”?
  9. If building customer relationships is a key theme within marketing, critically discuss the opportunities that a “digital era”.
  10. offers for improved customer engagement.
  11. On behalf of the Marketing and Management course team, we look forward to meeting up for what should be an interesting, challenging and productive week.
  12. This document will help you get the best from the course both in terms of understanding the changing role of marketing and of getting the best possible grade for your assignment. 
  13. However, you will need to do the hard work - the more you read the more interesting and relevant the topic with be to your future career.

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  • Uploaded By : Clay
  • Posted on : December 30th, 2018
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