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Assignment Task:

PURPOSE 
The objective of this assignment is to enhance individual student’s understanding of evaluating the competitive environment and its impact on competitive strategies for the industry. 
QUESTION 
Choose one industry in Somalia. Examples of industries are car manufacturing, banking, telecommunications, and fast food. You have been appointed as a marketing consultant by the Somalia government to write a report to examine the environment and existing competitive strategies that the industry has pursued with supporting literature that you have read. You are also required to give recommendations to the government on reasons why the industry of your choice has strategic significance to the nation’s economy with justifications. 
You are required to write a report adhering to the following guidelines: 
1. In the first section of your report, write a brief introduction to the industry. This will include contributions of the industry to the national economy for example, in terms of employment and/or GDP or in other factors as supported by the literature you have read. You are required to give justifications for your choice of the industry with supporting literature and statistics. In this section, you will also be required to give a brief comparison to other industries in Somalia. 
2. In the second section of your report, write an analysis on the competitive environment by using PEST Framework (Political /Legal, Economic/Demographic, Social /Cultural and Technological) or by using Porter’s Five Forces Model by analyzing the industry or any other models to analyze the competitive environment. You need to only use ONE analytical model. 
3. In the third section of your report, write on the existing competitive strategies of the 4P’s (Product, Place, Price, Promotion) that the industry players are currently pursuing. You are required to support your write-up with relevant literature. For example, if you decide that your industry of choice is telecommunication. You discover that key industry players like Dahabshiil have introduced Hyundai cars as extensions of the brand and to widen appeal to another segment of the market. 
Therefore, you need to support your findings with a press release in a local newspaper or an online advertisement by using appropriate in-text citation and referencing. 
4. In the final section, briefly recommend on reasons why the industry of your choice is of strategic significance to the nation’s economy. Give your justifications supported by literature and/or by statistical evidence. 
You must follow the report format to present your findings. You should gather your literature from journal articles, research reports, press releases, government publications and statistics, trade magazines, the Internet or various sources that are creditable in 
nature.

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  • Posted on : March 20th, 2019

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