Country : Australia
Marketing Situation Analysis - Communication Strategy - Situation Analysis - Marketing Assessment Answer
Assessment Task:

Task:
This assignment is to be completed individually. The assignment (Marketing plan) is a continuation of the first assignment (Marketing situation analysis) and students should base this assignment on the same organization, product line, service, product or brand that they worked on in the first assignment. For the same organisation/ product line/ brand or service analyzed in the first assignment, you are now required to set marketing goals and objectives, and to develop marketing strategies (the marketing strategy should cover target market, product strategy, pricing strategy, distribution strategy, and integrated marketing communication strategy). Aspects related to marketing implementation, evaluation and control should also be addressed. All this should be presented in the form of a marketing plan. This assignment draws on the work you have done in the previous assignment. The work you completed previously should be used as a basis for some of the strategic decisions that you make in this assignment; for instance, the objectives and strategies should be consistent with the organisation’s internal and external situation. Part of the work from the previous assignment should be incorporated in the 'Summary of marketing situation analysis' section of this marketing plan. As in the previous assignment, the information required to complete the marketing plan can be accessed in a number of ways; e.g. the Internet, the USQ Library, annual reports, brochures, your own observations, general knowledge, and so on. You should not contact the organisation concerned except to request publicly available information such as brochures or annual reports if there is no other means of getting such information. In addition, if certain information that you ould require is not available from public sources, you are free to make realistic assumptions. The prescribed textbook (Ferrell & Hartline, 6th edn (or even the 5th edn or 7th edn) and module materials; i.e. lecture materials/slides, module lessons, readings etc. should be referred to as they contain important information and also offer useful guidelines such as marketing plan worksheets. The marketing plan worksheets can also be accessed in the course materials for Module 11. Furthermore, other sources such as books, academic and professional journals can also be used. Additionally, please take note of the many different examples of marketing plans (see 'Sample marketing plans' in in the Module 1 section and marketing plans in Reading 11.1). Make sure you also read the marking criteria for this assignment.

 

 

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  • Posted on : October 25th, 2018
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