Assessment Task:
Marketing Research Analysis Assessment Answer

 

ASSESSMENT 4: RESEARCH METHODOLOGY (PROJECT) 

QUESTION

 Read the exact below and work on your project below. 

Writing a research proposal for business.  A research proposal is a concise and coherent summary of your proposed research. It sets out the central issues or questions that you intend to address. It outlines the general area of study within which your research falls, referring to the current state of knowledge and any recent debates on the topic. It also demonstrates the originality of your proposed research. The proposal is the most important document that you submit as part of the application process. It gives you an opportunity to demonstrate that you have the aptitude for graduate-level research, for example, by demonstrating that you have the ability to communicate complex ideas clearly, concisely and critically. The proposal also helps us to match your research interest with an appropriate supervisor. 

When writing your proposal, bear in mind that individuals reviewing your application will often have to read a large number of proposals/applications. So, well-presented and clearly written proposals are more likely to stick in the reviewer's mind. Avoid long and convoluted titles. You will get an opportunity to give more detail in your introduction. Make sure that you acknowledge the authors of ALL publications you use to write your proposal. Failure to do so will be considered as plagiarism. However, it is best to analyse the information presented and re-write it in your own words. Research proposals have a limit on words or pages so you will not be able to analyse the whole existing body of literature. Choose key research papers or public documents and explain clearly how your research will either fill a gap, complete or follow on from previous research even if it is a relatively new field or if you are applying a known methodology to a different field. Journal articles, books, PhD theses, public policies, government and learned society reports are better than non-peer-reviewed information you may find on the internet. 

Undertaking a research degree, whether it is a Masters or PhD, it can be one of the best experiences of your life. You will have the opportunity to meet eminent researchers and become part of the research community. It will enable you to develop research skills as well as invaluable transferable skills which you can apply to academic life, your current employment or a variety of professions outside of academia. What you gain along the way will serve you for the rest of your life, if only to make you a more confident and knowledgeable person. 

 

QUESTION: You have recently assumed the position of a marketing research analyst with a retail chain store in South Africa. After noticing a decline in cosmetics sales in major retail outlets (malls), you proposed to senior management that an urgent research inquiry looking in to why has there been a decline in cosmetics sales especially from the major retail outlets (malls). While using the examples in the exact above, the management team agreed to your suggestion but advised that approval can only be granted after receiving justification from you. 

Critically work on a detailed project that will discuss the headings below and the steps taken in order to prepare a research proposal for the retail chain store of your choice which will be presented to senior management. 

 

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  • Uploaded By : Mitchell Lee
  • Posted on : December 09th, 2018

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