Marketing- Reflective Analysis - Perspective -Reflective Writing - Assessment Answer

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Marketing- Reflective Analysis - Perspective - Assessment Answer

What are the implications of the events/incidents/issues in the articles from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders?

The write-up for each article should be presented in the following format:
1. Concise summary of the key issues illustrated in the article.
2. Explanation of why the issues illustrated in the articles are important.
3. Discussion of implications of these issues from a marketing perspective.

Provide a list of at least 4 citations and references for your reflective analysis of each article (that is 8 relevant references in total for both articles). The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. You should also reference the chosen articles in the submission document with the correct URL in the reference list section (this is additional to your academic references). Referencing should follow the APA style. Each article analysis submission is worth 10% equating to a total of 20% of the semester’s
mark for the unit.

Assessment Criteria:

A brief marking criteria is provided below. A more detailed marking rubric is provided on Moodle.

  •  Summary of key issues (10%)
  •  Explanations of issues’ importance (20%)
  •  Reflective analysis (50%)
  •  Writing style (10%)
  •  Evidence of research (10%)

Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for every 100 words over the allowed 1,200 words limit).
Penalties apply for late submission (5% mark will be deducted from the total mark per day unless an approved extension has been granted).

Submission checklist for Assessment 1:

  • Cover page with student name and ID (use the cover page provided in Moodle);
  • 1.5 line spacing and 12 size font in Times New Roman;
  • Maximum of 600 words for each article (maximum of 1,200 words in total excluding references);
  • Submitted in .doc or .docx format as a single document.


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  • Posted on : August 19th, 2018
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