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Marketing Plan Summary
[Please complete this page last]
[Your marketing summary should be completed last and should be no longer than a page focussing on why your business is going to be successful. Your answers below should briefly summarise your more detailed answers provided throughout the body of this plan.]
The Business
Business name: [Enter your business name as registered in your state/territory. If you have not registered your business name, add your proposed business name.]
Business owner(s): [List all of the business owners.]
Relevant owner experience: [Briefly outline your experience and/or years in the industry and any major achievements/awards.]
Products/services: [What products/services are you selling? What is the anticipated demand for your products/services?]
The Future
Vision statement:
[The vision statement briefly outlines your future plan for the business. It should state clearly what your overall goals for the business are.]
Goals/objectives:
[What are your short and long term goals? What activities will you undertake to meet them?]
The Market
Target market:
[Who are you selling to? Why would they buy your products/services over others?]
Marketing strategy:
[How do you plan to enter the market? How do you intend to attract customers? How and why will this work?]
The Finances
[Briefly outline your sales forecast. What is your budget?]

Products/services
Core and actual product: [What is your basic product? What are the added benefits or features that make up the actual product, i.e. the whole customer experience?]
Market position: [Where do your products/services fit in the market? Are they high-end, competitive or budget? How does this compare to your competitors?]
Unique selling position: [How will your products/services succeed in the market where others may have failed? What gives your products/services the edge?]
Anticipated demand: [What is the anticipated quantity of products/services your customers are likely to purchase? For example, how much will an individual customer buy in 6 months or 12 months?]
Goals/objectives
 

    

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  • Uploaded By : Roman
  • Posted on : February 22nd, 2020

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