Country : India
Assignment Task
 

Question 1

External marketing
External marketing can be defined as an activity or business of stimulating and vending facilities or products consisting of market analysis and advertising to customers and future customers. External marketing has been referred towards the interconnection between the organization and its customers (Ibrahim and Harrison, 2020, p.658). The key objective of external marketing has been to improve customer satisfaction by providing them high-quality facilities. External marketing's goal has been to share the marketing mix of the organization with the public. This helps to telecast the brand of any organization, it also helps to provide a view towards the customers about the product which has been vending by the company, it has helped to improve the current state of the organization, etc.
Example: Blogging, direct marketing, etc.

Question 2

Skills for marketing manager: Marketing managers of a company needs to have several skills by which the manager can be able to manage the employees who have been working under the manager and the activity which has been conducted by the marketing team of the organization.
Leadership skills
Organizational skills
Technical skills
Creative skills
Communication skills
This skill has the ability by which the marketing manager can build a strong communication relationship with the employee and create an innovative promoting concept to promote the product of the organization in an innovative and less expensive way (e Silva et al. 2020, p.58). This skill also helps the marketing manager to guide the marking team in an effective way by which the team can be able to perform well. The technical skills have helped the marketing manager to conduct the technology works effectively such as digital marketing, social media marketing, etc.

Question 3

Consumer marketing Industrial marketing
Products have been less complex and easy to utilize that can be directly mass marketing. Product has been compound and has been highly skilled that needs specialist knowledge.
End user who has been buying the goods or utilized the facilities for final depletion and satisfaction. Professional and educated business possessors who have utilized the product of any industrial organization as a component of production and this procedure has been taken by those business possessors as an input in their manufacturing procedure (Martínez-López et al. 2020, p.38).
In order to generate consciousness of the availability of the goods or facility by an appropriate brand and create demand by underlining the important features. In order to motivate institutional purchasers through their entire organizational purchasing procedure.
Dynamic promoting influences the spontaneous purchasing behavior of the clients and makes them faithful towards the brand. It has not been essential that every client has been long term utilized for the goods and the facilities. Improving and taking care partnership that helps the organization to focus on concentrate long term interconnection with business partners by acquiring their loyalty.
Table 1: comparison between consumer and industrial marketing
(Source: Martínez-López et al. 2020, p.38)

Question 4

Service marketing has four characteristics as Variability, inseparability, Perishability, and Intangibility. This characteristic helps to conduct service marketing in a more effective way by which the company has acquired several advantages in the competitive business environment (Othman et al. 2020, p.558).

Question 5

New product development can be defined as a procedure of proposing a new and innovative product to the business market. This development has been conducted by the business organization as per the alteration of the company's clients' inclination, increasing rivalry in the business market, etc (Zhan et al. 2020, p.58). This procedure has been conducted by a business organization to improve the product quality from the previous one, to acquire more clients, to develop the company's current revenue generation.

Question 6

Market positioning: Market positioning has been defined as a capability to motivate clients. Competitive benefits allow an organization to accomplish a brand or goods comparative to the selected company's competitors. The key aim of market positioning is to develop the figure or identification of a brand by which the company can acquire several competitive advantages in the business market (Kryuchkov et al. 2020, p.47). There are several types of market positioning available in the business market such as cost of the product, the standard of the product, the facility provided by the company towards its customers, by generating a powerful competitive position among other organizations in the business market, etc. The market positioning mainly has been focused on the procedure that has been taken by a company to acquire more clients in the organization by which the organization can be able to increase its revenue and profitability.
Example: A car manufacturer company needs to promote its brand by utilizing a luxury symbol.

 

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  • Posted on : August 02nd, 2019

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