Country : United Kingdom
Assignment Task

 

The business concept:
Our business idea will primarily focus on international students. The main target market will be students from Asian countries. The business will cover three segments related to new students coming to the UK which will link to each other. The business will be done in the UK.
1. Hassle free admission support to international students (Asian countries). (Universities, fee, proposals).
2. Helping students with accommodations in UK.
3. Providing them with parttime jobs in the UK.

Make sure to highlight how we will be different from the existing competitors. The Post-study work visa has encouraged students to come UK for Higher studies. The
percentage of foreign students in UK universities have increased from last few years. From 17.9% in 2017 to 18.4% in 2020 and expected to grow more (PASSPORT). Students struggling to find part-time jobs, and even some international don’t know about the opportunities of earning money whilst they are studying.
Please write it according to this plan

Introduction –
A short explanation of the task that you have been set
–Brief description of the approach taken to conducting the marketing/business model audit with full critical evaluation of the analytical frameworks used. In your market audit you should include an analysis of ethical marketing issues.
- A short summary of the customer persona (the end user) and target market, identifying any specific marketing preferences or implications
- Drawing on analysis from the marketing/Business Model audit provide a review of the current competitive landscape and associated activities in your target segments/
category/market/country, identifying areas for improvement and innovation as well as any potential marketing ethical issues to address or manage.

Marketing Strategy
Using your market audit and appropriate theories and/or frameworks,
- Establish a marketing (Launch/ Relaunch) strategy statement which helps support the corporate target to sustain growth for your new venture/innovation project
- Using the marketing literature, justify 3 to 4 marketing objectives to promote customer acquisition and retention. Customer relationship strategy may include reference to your sales funnel and planned technology enablement as well as other approaches to ensure a long-term relationship is maintained. Examples could include a CRM and marketing automation systems, digital marketing platform, loyalty scheme or similar.

Conclusion

- Identify the potential business benefit of your strategy

- Identify how you will measure success

 

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  • Uploaded By : Brett
  • Posted on : May 11th, 2019
  • Downloads : 185

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