University : SEGi University UniLearnO is not sponsored or endorsed by this college or university.
Country : Malaysia
Assignment Task

 

Learning Outcomes 
Students must demonstrate the ability to:
LO1: Identify the role, importance and  scope of marketing and marketing  environment. 
LO2: Understand and describe the  importance of business and consumer behavior and decision process. 
LO3: Identify and demonstrate the  relationship between the marketing mix  elements.
LO4. Understand the consumers and market  environment in the current market trends. 
LO5. Demonstrate good understanding on  business and consumer behaviors and  decision making steps. 
LO6. Demonstrate the relationships of  marketing mix elements in the markets. 

 

Question 
As a marketing manager who is working in a multinational organization, you are  required to prepare a marketing development report for a new product to be produce by your manufacturing company.  
Prior to the designing and launching of the new product, you have to conduct a  marketing research to identify the feasibility of market the new product. The  marketing research report should consist of critical analysis on market segmentation, target market strategies and positioning strategies.  
You are required to provide relevant justifications for the selected marketing  strategies. 


Marketing Research report should include: 
1
. Introduction - background of the company (company history) and new product  design (description of the new product)  
2. Market Segmentation analysis for the new product design (geographical,  demographic, behavioral and psychological segmentation analysis) and  justifications.  
3. Target Market strategies - types of targeting strategies and justifications

4. Positioning strategies - types of positioning strategies and justifications

5. Future Recommendation – in related to marketing mix elements
 


This Marketing Assignment has been solved by our Marketing Experts at UniLearnO. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment Experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.

Eureka! You've stumped our genius minds (for now)! This exciting new question has our experts buzzing with curiosity. We can't wait to craft a fresh solution just for you!

  • Uploaded By : Roman
  • Posted on : March 02nd, 2019

Whatsapp Tap to ChatGet instant assistance