Assessment Task:
Marketing Audit - Strategic Role - Segmentation - Strategy - Auditing Assessment Answer
 

Unit Learning Outcomes

  • Carry out a marketing audit of an organisation, develop a marketing plan and propose strategic marketing developments
  • On completion of this unit you should be able to:
  •  Demonstrate the following knowledge and understanding  Demonstrate from relevant research literature, a sound understanding of contemporary perspectives of the strategic role of marketing.
  •  Demonstrate the following skills and abilities Carry out a marketing audit of an organisation, develop a marketing plan and propose strategic marketing developments.

Task –
Using your research findings and PESTLE and SWOT analysis and matrices, from assignment 1; complete numbers 5-8 (must include your PESTLE and SWOT of your marketing plan to provide recommendations to your selected company/brand.

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  • Uploaded By : ethan
  • Posted on : November 25th, 2018

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