University : International College of Management UniLearnO is not sponsored or endorsed by this college or university.
Country : Australia
Assignment Task :

Learning Outcome 

1. Appraise appropriate analytical techniques for different types of survey data
2. Assess the consequences of sampling and the nature of data analysis in a marketing case study

Assessment instructions  
Students are required to complete the following.

? An individual case study report (2,000 words) (40% of total marks) submitted in week 12 via
 

ASSESSMENT BRIEF 

Select one of the following HBP case studies and answer all the following questions.
1.
ASICS Chasing a 2020 vision
2. Customer Analytics at Big Basket – Product recommendations
3. CDK Digital Marketing: Addressing Channel Conflict with Data Analytics
4. Predicting consumer tastes with big data

 

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  • Uploaded By : Grace
  • Posted on : August 21st, 2018
  • Downloads : 344

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