Subject Code : MAR022-1
Assignment Task

 

Unit learning outcomes

1. Critically understand key concepts, theories, frameworks and strategies of consumer behaviour in light of vastly different political, cultural, legal, and economic environments in both emerging and developed economies.

2. Develop effective communication, critical thinking, and analytical skills developed through examining theories of consumer behaviour and attitude formation and change.

Task 1: Analysis of Consumer Behavior
Write a critical analysis on how social media influence consumer purchase decisions and how marketers can make use of social media groups.
Justify your arguments with specific examples of a brand/product/service.

Task 2: Psychological Antecedents of Consumer Behaviour
Write a critical analysis on hedonic consumption: its meaning, antecedents, outcomes and downsides.

Task 3: Sociological Issues in Consumer Behaviour
Write a critical analysis on the following.

 

 

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  • Posted on : March 02nd, 2019
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