Country : Australia
Management - Concept of Change Management in Hospitality Industry - Signature 1 Hotel Case Study Assessment Answer
Task:

The hospitality sector is referred as the most diversified industry that attracts a wide range of customers. It is significant for the business entity to take into consideration the market changes and customer needs properly so that overall objectives and goals of the organization can be achieved. In order to improve sustainability, the businesses are focused on continuous improvement in operational standards. It means businesses are appropriately referring the change management for better implementation of change to enhance the bottom line (Carnall, 2018).

Hospitality businesses have operations with consideration of both internal and external aspects. For better development of environmental values and dynamic adaptability, the organizations are focused on inevitable change. With change management, the companies are also focusing to gain the competitive edge and ensure that better rivalry competition is being offered in the market. Change management is referred to an organized and systematic application of various tools and resources that can improve performance standards. Using change management strategies the business firm can easily enhance its brand image (Hayes, 2018). It means the rebranding can be managed significantly so that goals and objectives can be accomplished.

Aim:
The effectiveness of change management practices in managing hotel rebranding: A study on Signature 1 hotel
Objectives:

  •  To understand the concept of change management in hospitality industry.
  •  To assess the significance of rebranding in the hospitality industry
  •  Effective change management tactics
  •  To identify the benefits associated with sustaining and managing change within the business
  •  To provide recommendation on implement change management strategies for re-branding of Signature 1.

Research Question
What is the effectiveness of change management practices in managing hotel rebranding?

Hypotheses and questions

H0: Change management practices do not support in hotel rebranding.
H1: Change management practices directly assists in managing hotel rebranding.

Research questions:

  •  What is the concept of change management in hospitality industry?
  •  How significant is rebranding in the hospitality industry?
  •  What are the ways of effective change management in re-branding of Signature 1?
  •  Which tactics can help in managing change?
  •  What benefits can a business attain through sustaining and managing change?
  •  How to investigate change management dilemma in the context of re-branding of Signature 1?

Appendix : Interview Questions:

Questions for Human Resource Department

1. Do you know the importance of re-branding?
2. Do you think Changes are very important for your department?
3. In your opinion, what do you think the area which needs major changes?
4. Did you think, changes create the situation of dilemma?
5. What will you recommend to your company for effective change management?

Questions for Marketing Department

  1.  Do you know the significant of re-branding?
  2.  How does brand image is influenced by the marketing functions?
  3.  Do you think re-branding will move the customer experience to positive side?
  4.  Did you think, changes create the situation of dilemma?
  5.  What will you recommend to your company for effective change management?

Questions for Food and Beverages

  1.  Do you know re-branding is very significant for Food and Beverages department?
  2.  Did you think brand image is influenced by the Food and Beverages section of the hotel?
  3.  Do you think brand generates new customers?
  4.  Did you think, changes create the situation of dilemma?
  5.  What will you recommend to your company for effective change management?

Questions for Front House Office Department
1. Do you think re-branding is very important for your department?
2. Do you think re-branding develops as good experience after visiting the hotel?
3. Do you think change is very important in front desk of the hotel?
4. Did you think, changes create the situation of dilemma?
5. What will you recommend to your company for effective change management?

Questions for Housekeeping Department

1. Do you think there will be a significant impact of re-branding on the organisation?
2. Do you think customers are now very hygienic?
3. Do you think changes are needed in the machines, tools, procedures used by
housekeeping department?
4. Did you think, changes create the situation of dilemma?
5. What will you recommend to your company for effective change management?

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  • Posted on : August 20th, 2018
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