Assignment Task

 

Using both the outside-in and inside-out analytical frameworks, critically analyse your selected company’s external and internal environment, and identify the strategic issues it needs to address in the short, medium and long term. From your analysis what are your company’s major opportunities, threats, strengths and weaknesses? Use module theory to generate strategies your company can draw upon in addressing the strategic issues you have identified, and recommend a way forward for its strategic direction in the short, medium and long term. Support your arguments with academic theory.

Unit 1: Mega/ Macro environmental Analysis (outside- in perspective 1)

Drawing from what you have learned this week and your own analysis of your chosen company’s industry context, what are the key threats and opportunities to your company? Apply at least one of the theories covered in class such as megatrend trends, PESTEL or CAGE. Show engagement with material covered in class this week.

 

 

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  • Uploaded By : William
  • Posted on : April 23rd, 2019

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