University : | University of Wales UniLearnO is not sponsored or endorsed by this college or university. |
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Subject Code : | M6X01932 | Country : | Australia |
LEARNING OUTCOMES
Upon the successful completion of this module, the student should be able to demonstrate the ability to:
Identify and systematically analyse the growth of the trends in global tourism markets and define key types of international tourism destinations evaluating specific development strategies;
Discuss and systematically evaluate key stakeholders and organisations associated with global tourism and discuss and evaluate contemporary issues and challenges confronting the management of destination areas.
INDICATIVE CONTENT
Global tourism trends
Organisations in global tourism markets
Definitions of key global tourism destinations
Economic development issues in global tourism
Impacts of tourism in global destinations
The development of micro-markets in global tourism
Policy and management issues in global tourism markets
Global tourism: Hospitality development; multinational organisations
Transportation: trends, product development and sustainability, green transport initiatives
Planning policy and practice: Sustainable development initiatives
Developing resorts and new destinations; resource management and sustainable good practice
Mountain based destinations, water based destinations, leisure/sport based, health and spa destinations, convention and events destination
Contemporary and future destination development issues
GLOBAL TOURISM AND DESTINATION MANAGEMENT IHM = LEVEL 6 / YEAR 3
TOPIC AREA: Indicative Content.
*Global Tourism Concepts and Definitions.
*Perceptions and Attitudes towards Tourism by the Host and Visitor.
*Globalisation and the International Dimension of Tourism and its Demand.
*Tourism Impacts – Socio-Economic, Environmental and Political.
*Global Destination Marketing and Promotion.
*Global Tourism Trends and Issues.
*Global Tourism Policy and Strategy.
*Organisational / Regulatory Bodies in Global Tourism Markets.
*Management and Strategic / Logistic Development Issues in Global Tourism.
*Developing Resorts and New Destinations.
*Niche / Growth Tourism Markets.
*Future Global Tourism Development and Management.
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