Luxury Brand - Merchandise - Christian Louboutin - Customer Service - Case Study Assessment Answer
Assessment Answer 

Task

  • Submit a work proposal for this assignment by week 10th, which must include:
  •  Understanding of deliverables – a detail description of deliverables
  • General overview of the proposed plan - initial understanding of solution to all tasks
  •  Resources identified

QUESTIONS:

  • What advantages the Guilt Group Company will be getting by operating solely online offers. ? What are the disadvantages?
  • What advice can you offer the Gilt Groupe’s management team as they continue to develop their e-commerce strategy? What steps can they take to stay connected to their customers and to keep their customers coming back?
  • What Social, Legal and Ethical issues they must consider while developing the strategy for e- commerce for Gilt Groupe’s so that they must not face prosecution.

A “Gilt”-Free Shopping Experience
It is noon on a typical weekday, and customers are waiting to pounce on the discounted merchandise as soon as the sale kicks off, eager to snap up a great deal on clothing from designers such as Rodarte, Derek Lam, Christian Louboutin, and others, because they know the best bargains go very quickly. Designer
sample sales typically are by invitation only, and fashionistas work their list of contacts to finagle invitations to these private events, where they can purchase luxury brand merchandise at discounts of 50 to 70 percent. Shoppers line up around the block for the semi-annual Barneys Warehouse Sale in New York City and, because all sales are final, often strip down to their underwear between the racks to try on a $3,000 dress marked down to $600.

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  • Uploaded By : ethan
  • Posted on : September 05th, 2018

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