Country : United Arab Emirates
International Marketing - Business Environment - Global Operations - Marketing Assessment Answer 
Task:
  • Interim Assessment for International Marketing and Business Environment. For this and for the final, you have to choose a multinational company, already
  • present in your own country. You will be researching this company in much detail, so you had better choose a firm that interests and motivates you.
  • In this interim assessment you are to focus on your country:
  •  Describe the tax regime and rates
  •  Review programmes to attract foreign companies to your country
  •  Describe the company of your choice
  •  Establish how and when they entered your country and changes have taken place (if any) since entry.  Outline their marketing mix.
  • In the final assessment you will be considering the same company in its global operations.
  • As you will have gathered, this assessment involves a lot of research. You may choose to limit yourself to the Internet, but you would probably produce a better
  • paper if you also conducted interviews with the chosen company, and officials in your country.
  • I will be looking at the quality of that research and how well you write.

 

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  • Posted on : October 01st, 2018
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