Assignment Task

 

Introduction

This report demonstrates the understanding of psychological concepts that underpin consumer behaviour and also a brief explanation of how brands uses consumer behaviour related concepts to influence repeat purchase and build brand awareness and loyalty to customers. In this report, the available electronic database to search will be utilized for available academic resources for 
Contemporary issues in consumer behaviour, which will be analysed critically.

Background 
   

McDonald’s is one of the world’s best fast-food chain that has profited the lives of people daily. It started in 1940, by two brothers named Dick and Mac Donald, which opened in San Bernardino, California, United States, by selling hotdogs. Later in 1948, they began selling hamburgers, milkshakes, and French fries, and that is how the restaurant got famous and begin to franchise in 1955. By 1958, they sold 1,000 million hamburgers. The first McDonalds opened outside the United States was in Richmond, British Colombia, and Canada in 1967. In 1974, the 3000th McDonalds opened in Woolwich, United Kingdom (UKessays, 2018). Moreover, in 2005, the first McDelivery started in Singapore (UKessays, 2018). Now, it has become the most popular and trendy fast-food chain in most countries in the world. 
 

    


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  • Posted on : April 29th, 2019
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