Assignment Task :

You are tasked to study a detailed Country Analysis and Market Entry strategy for expanding international business to one of the following countries: China, India, Philippines, Japan, Brazil, Mexico, Argentina, Germany, France, or Italy. (Choice is yours) 

In brief, you will analyze the political, economic, legal and cultural environment of the country; outline the challenges and opportunities of conducting business in that country and provide relevant guidelines and recommendations for entering the market. 

1. You will be examining the country from every possible perspective. Areas you will consider include: Economic and business environment, political environment, cultural analysis, market opportunity, and market entry strategy recommendations.

2. You shall prepare the project and make a final presentation in class (about 20 slides), on the key learnings for that country.

3. Project should be at least a 10-?page report. 12 pt Times Roman, 1.5 line spacing.

4. Presentation should focus on the most relevant and interesting points from each section. Creativity is encouraged in all presentations.

5. Use charts and graphs wherever possible, but explain them.

6. All your sources of information must be clearly cited in-text and referenced in a list at the end.

7. Your bibliography must include at least 8 published/referenced sources.

8. This is a business presentation; be sure to use headings and subheads as outlined. 

9. The report and presentation must be “professional” as if you are presenting to senior management, not as a casual essay or submission. 

 

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  • Uploaded By : Grace
  • Posted on : July 11th, 2019

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