“Describe how cultural differences impact International Business in 2017 with reference to
Communication, Workplace Etiquette and Organizational Hierarchy”.
Below is criteria to be assess.
1. Explain the unique issues facing new and emerging international businesses, and summarise
how they impact upon the cultural, economic, financial and management decisions that they
must make when entering the global market.
2. Evaluate the appropriate strategies to be adopted by international business when dealing with
marketing, human resources, operations and technology.
3. Apply high level reasoning and conceptual thought to complex ethical and social issues and
devise strategies to address the underlying problems.
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