Country : United Kingdom
Assignment Task :

Learning Outcomes Assessed:

1: Evaluate strengths and weaknesses of marketing communication elements produced and critically reflect on skills developed.

 

Assessment Brief

Based on your Dark Woods Coffee digital marketing portfolio, previously provided in Assessment 1, you are commissioned to prepare an executive report to Dark Woods Coffee directors to address the following issue in consideration of the relevant literature and industry examples:

Analyse Dark Woods Coffee’s macro and micro market environment and its potential market segments. Explain how you plan to target each segment through your digital marketing communications mediums. You should outline and critically evaluate your chosen digital marketing communications mediums. At the end of your report provide a brief of the main skills that you have developed during delivering this module.

Your report should be produced in a professional report style and should contain no more than 2000 words excluding the references and appendices sections. 

This is an individual piece of work and is worth 40% of the module mark.

 

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  • Uploaded By : Grace
  • Posted on : May 21st, 2019
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