Internal Code: MAS7063
Management Assignment Help:
• Identify Stakeholders
• Analyse Stakeholders
• Stakeholder Management Strategies
• Defining Stakeholder Involvement (RACI & RASCI)
Identify Stakeholders (Paul et al., 2010, Ch. 6, Fig 6.1)
• All project members have to support the identification, analysis and management of stakeholders.
• Effective stakeholder analysis and management is absolutely crucial to the success of any business analysis project. This includes:
– Knowing who are the stakeholders
– Understanding what the different stakeholders expect from the project and the delivered solution
– Determining the stakeholders’ influence and/or authority
Approaches to identify stakeholders
• Systematically check and refine the generic stakeholder categories
1. Apply information gathering techniques(e.g., interviews, questionnaires, workshops, observation)
2. Analyse and refine roles used in:
– Business Process Models
– Context-level Data Flow Diagrams
– E-R Diagrams
– Rich Pictures & Mind Maps
– Use Case Diagrams
3. Analyse entities in:
– Five Forces Industry Analysis (technique 2: 99 Tools)
– McKinsey 7-S model (technique 8: 99 Tools)
– PESTLE/STEEP analysis (technique 1: 99 Tools)
Identify Stakeholders Share Holder Wheel
• The first step in stakeholder analysis and management is to find out who are the stakeholders .
• A stakeholder is a group or person with interests that may be affected by the business analysis project or that have influence over it.
• Stakeholder Wheel is on the next page
• Customers are the people or organisations for whom the organisation provides products or services. It may be useful to subdivide this general category to reveal more detail about the stakeholders:
• Large or small?
• Regular or occasional?
• Wholesale or retail?
• Internal or external?
• Corporate or private?
• Commercial or public-sector?
• Civilian or military?
• Domestic or export?
• ‘Good’ or ‘bad’?
Utilising the “Off Shore Wind Farm” scenario you are to identify the stakeholders as well as create a Power/Interest matrix.
Give a brief overview of each stakeholder (from what you can deduce from the scenario) and then show how they fit within the matrix at a current point in time.