Assignment Task:

Linking with the objective:

OBJECTIVE 1: Consideration of previous studies makes present one able to provide a clear understanding of the national culture of the UK. As per these considerations, national culture beliefs is a major component of each country, thus, based on these, it is possible to inspect the importance of such beliefs in promotion of products or services in the international market. 

OBJECTIVE 2: Literature review and survey questionnaire become helpful to gather information related to incorporated changes in food consumption trends in the UK. Most of the chosen respondents possess a positive response towards the changing nature of food consumption; hence, this objective has also been attained through this work. From the analysis, it can be seen that there is a connection between food preference and consumer’s responses. 

OBJECTIVE 3: A question has asked for favourite cuisines of respondents and most of those answered for Asian cuisines. Among these responses, the majority considered Indian cuisine as the favourite one; hence, this research work is also able to provide information related to food, taste and preference over Indian cuisine. 

OBJECTIVE 4: Cogitation of literature review provides a clear knowledge about the reaction and behaviour of UK residents over cuisine of South Asia. Moreover, such pieces of literature are also inspiring South Asian countries to spread their cuisines over the food market in the UK. Thus, this objective is also successfully attained within this study. 

OBJECTIVE 5: Based on the above chapters, it can be concluded that, there is a prior relationship between culture and food. Thus, it is to be noted that, it establishes the alternative hypothesis (H1) by neglecting null hypothesis (H0). 


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  • Uploaded By : Alex Cerry
  • Posted on : February 19th, 2019

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