Internal Code: MAS5688
1. Demonstrate an understanding of the new brand types that are emerging in today’s hospitality market and their implications for managing hotel facilities.
2. Provide a brief (dot point) summary of a new international “brand” that has emerged in today’s hotel and event market environment.
3. Using a specific hotel or event example, define the brand in terms of positioning, product and
service features, and design philosophy.
4. You are then required to discuss the relevant aspects of hospitality facilities management
including how the concept design will perform in terms of any two of the following:
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