Country : Australia
Assignment Task:

Task:

Huon Aquaculture: Is their brand a promise?

This case looks at the social licence and international expansion of Huon Aquaculture, an ASX listed, Tasmanian, salmon producer. The Tasmanian salmon industry began in 1984, with Huon Aquaculture opening its doors in 1986. This has led to Huon Aquaculture becoming a steward of high-quality salmon not only in Tasmania, but also Australia wide. This case looks at how Huon Aquaculture might not only take on the problem of maintaining their social licence, but also how they can grow their organisation through a marketing perspective.

 

Executive Summary

This case study is an analysis of the marketing mix of Huon Aquaculture, an Australian Stock Exchange-listed salmon producer, with a local and national reach. This case focuses on the image of Huon Aquaculture, and pinpoints two areas of concern, being: their social licence to operate, and their potential for international expansion.

 

Its-a me, Mario: Nintendo in 2016 and beyond.

Nintendo is a Japanese multinational consumer electronics and software company. General environment analysis The ‘Asian Century’ has been a huge turn around for the global economy, as newly industrialising countries transition from agricultural-based production to technological innovation (Kim & Kim, 1985). The introduction of smartphone technology, widgets and apps has also meant that traditional game consoles are now almost futile. The rapid technological growth organisations must keep innovating to remain competitive.

 

Industry Analysis

The technological industry is fast cycle so innovation must be a continual process for firm to maintain their strategic competitiveness. The global consumer electronics market alone is expected to reach $2.9 Trillion USD by 2020 (Persistence Market Research, 2017). In 2016, Nintendo vertically
integrated and acquired a 70% stake of Jesnet and is turning the distribution company into one of its subsidiaries (Grubb, 2016). They have also horizontally integrated and purchased the right to ‘The Legend of Zelda’ (Despres, 2017).

 

Competitor analysis

The strategic groups that have the ability to compete at a global level are China, South Korea and America. Nintendo’s current competitors are Sony and Microsoft. Sony discussed in its corporate strategy from 2018-2020 the need to ‘move people emotionally’ by focusing on its core competencies. It also plans to expand its PlayStation Network, specifically growing its online services and virtual reality (Sony, 2018).

 

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  • Uploaded By : Pearl
  • Posted on : September 18th, 2018
  • Downloads : 360

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