University : | Holmes institute Melbourne UniLearnO is not sponsored or endorsed by this college or university. |
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Subject Code : | HI5004 | Country : | Australia |
Unit Learning Outcomes Assessed:
Question 1:
1-Many market researchers have their favorite research approaches or techniques, though different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures.
Take a position: The best marketing research is quantitative in nature versus the best marketing research that is qualitative in nature.
Question 2:
Discuss in 300 words how consumer behavior changed.
Question 3:
1-Identify the message that the company wants to send to the customers through the advertisement.
2-Identify the target market for this advertisement and explain why you think the advertiser is using the segmentation variable you identified for that advertisement
Question 4
1-Covid – 19 has changed the future of the retail industry. Provide your prediction about the future of the retail industry and discuss it in 500 words.
Question 5:
1. What is the message that Apple wants to send to its customers?
2. According to your opinion what do benefits Apple gain when they implemented the Think Different campaign’?
3. What kind of emotions does this video evoke in you? Explain what you felt and why?
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