Subject Code : GMBA6015
Country : Australia
Assignment Task:

Task:

Assessment 3 2 Task Overview
Assessment 3 focuses on the application of contemporary social media marketing and analytics techniques. Each individual student has to prepare a 2500 word (+/- 10%) reporW/proposal on ¶Social Media Advertising Campaign 2 CreaWion & Anal\Wics· (sXpporWed b\ the creation of a live Facebook business profile) and submit via Turnitin. In addition to submitting the Social Media Advertising Campaign requirements, students will also develop a Facebook Business profile and use associated digital marketing tools within the Facebook platform to support the submission of Assessment Task 3. Guidance on managing a Facebook Business presence will be provided during workshops throughout semester 2 students are not expected to have existing professional social media management knowledge in this course.

 

Introduction and Channel Overview
Social media is a word that circulates around the world. The simplest of definition can be that it is a group of internet based application that understands the technological foundations to allow creation and exchange of User Generated Content (Kaplan and Haenlein, 2010). A Social Media Advertising Campaign can be defined as a marketing initiative to assist in a business goal by using social media platforms. Social media platforms are of no strange thing to people nowadays. People nowadays cannot live without social media. Therefore, this is a good platform for businesses to take advantage and reach a wider audience besides their usual websites.

 

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  • Posted on : October 26th, 2018
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