Assignment Task :

General Motors (GM) is making plans for its weekly operation for next year.  GM makes three lines of cars: Luxury (L), Mid-sized (M), and Economy (E).  They have divided the country into four regions: Northeast (NE), Northwest (NW), Southeast (SE) and Southwest (SW).  They have two factories that can ship to the four distribution center via train.  Each distribution center will need to provide cars to the dealers in that region; this is done via trucking.  Note that since customers need their cars within a week, everything is built on a weekly production and shipment schedule. The following information is included:

  1. Production costs and capacities at the two factories for the three lines.

  2. Retail cost of the three lines.

  3. A weekly demand model for each of the four regions.

  4. Shipping information from the factories to the distribution center of the four regions.

  5. Shipping information from the distribution center to the dealers.

You have been asked to maximize the expected weekly profit for GM.  

Make sure the spreadsheet is well documented!  Use the color coding and headers we used all semester long. You do not need to reproduce the spreadsheet in the report except the decision tree, and a summary of your results.

Your report should be between 3-5 pages and include

  1. An overview of your approach and methodology to generate a solution. (1-2 pages)

    1. Assumptions you made

    2. Your approach with references to the spreadsheet.

    3. An analysis of the demand and the methodology you used to model this data.

  2. What your decisions are and a decision tree showing how you made your decision.   You are also asked to complete a risk analysis of your plan.  (For example, discuss in terms of the maximax payoff, the maximin payoff, and the minimax regret criteria found in sections 13.2.1 of the textbook.) (1-2 pages)

  3. A summary of your recommendation: (1 page)

    1. How many of each car line should be produced?

    2. For the two factories, which lines should have in-factory manufacturing added? 

    3. What is the transportation schedule for shipping via train to the distribution centers?

    4. What is the transportation schedule for shipping via trucks to the dealers?

 

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  • Uploaded By : Mia
  • Posted on : October 15th, 2018

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