Country : Australia
Assignment Task 

 

Furbo Dog Nanny (Furbo)  is an A.I. supported home system specifically designed with your pets in mind. It is a ‘nanny’ system that keeps your pet safe through the use of video, audio, alerts sent directly to your mobile device, treat delivery system, Cloud recording capabilities, and more. It allows pet owners to know exactly what is going on at home with their pets and be alerted of emergencies in real time. It provides a sense of connection between owners and the pets they have had to leave at home. In the current environment, Furbo want to expand their operations as Australia is experiencing an extraordinary increase in demand for pet monitoring and support systems.

You have been hired as an independent marketing consultant to help Furbo design a marketing plan to enable them to realise the opportunity the current environment presents. Your role is to develop a 2-part marketing plan consisting of segmentation, targeting, differentiation and positioning strategies (Assessment 3) and strategic recommendations (Assessment 4) to help Furbo achieve their objectives. The three (3) objectives of the 2-part marketing plan you are required to complete are to:

1. Identify a suitable target market of potential purchasers (individuals, not companies or businesses) for Furbo Dog Nanny.
2. Identify how Furbo Dog Nanny should be positioned within the market.
3. Develop an Integrated Marketing Communications strategy (IMC) using THREE (3) of the toolsfrom the Promotional Mix element (i.e. advertising, sales promotion, personal selling, public relations and/or direct and digital marketing) that will enable Furbo Dog Nanny to increase sales.

 

 

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  • Uploaded By : William
  • Posted on : April 24th, 2019
  • Downloads : 277

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