University : Swinburne University of Technology UniLearnO is not sponsored or endorsed by this college or university.
Country : Australia
Assignment Task :

Purpose or Overview

  • To develop understanding of marketing management tasks and of how marketing fits into other business functions within an organisation

  • Use research information and apply marketing concepts to propose ethical, creative solutions

 

Part a. Individual Brand Report.

In Assignment 2 you will work alone to analyse one brand within the category chosen by your Group. Companies are always trying to stay up to date with what is going on in the market, and the strategies of their competitors. Assignment 2 is where you conduct this “marketing intelligence” exercise. Then, in Assignment 3, you will work with your fellow Group members to compare and contrast the brands that you and your fellow Group members analysed in Assignment 2. 

In Tutorial 3 you will form Groups of 3 or 4 people to form a company. As a Group, you will choose one from the following product categories available for Semester 1 2020:

  • C1211A Soft Drink Manufacturing in Australia

  • C1132 Ice Cream Manufacturing in Australia

  • OD5138 RTD Mixed Spirit Production in Australia

You will then decide which brand within that product category each individual group member will analyse for their Assignment 2.

 

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  • Posted on : April 14th, 2019
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