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Assignment Task

 

1. Kikkoman, a Japanese soy sauce manufacturer wishes to enter India. Conduct a PESTLE analysis for Kikkoman in India & suggest whether Kikkoman should enter India or otherwise.

2. You are the Chairman of a French FMCG company in India by the name of “FrenchShine”. You are operating in the “Soaps & Detergents” category & are facing tough rivals like HUL, Nirma & P&G. You have been operating in India since 2016.
During 2020, there has been a steady decline in your revenues & profitability. Your market share has also fallen from 6% to 2.5% during 2020. Your competitors are eating
into your market share slowly & steadily during Covid-19 pandemic times.
a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company?
b. In your opinion, would it be considered appropriate to pursue a Strategic Alliance or a JV Strategy or should “FrenchShine” go it alone in India? State your response with appropriate justifications & reasons. What would be the advantages & disadvantages of such a strategy? 

 

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  • Uploaded By : Brett
  • Posted on : August 27th, 2019

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