Fashion - Myer Womenswear - Report Writing Assignment Help

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Myer Womenswear Report Writing  Assignment Help
Assessment Task:

1.Communication (lack of email, customer service?)

a. One of the most important parts of a digital strategy?
b. How will you communicate digitally?
c. Will it be the same or different as instore?
d. What type of tone?
e. Do you have  a clear, authentic, consistent tone of voice?

2. Uniqueness

a. Is the brand unique?
b. What is their USP?
c. Does the brand have a unique story or view point?
d. Do they communicate this uniqueness ?
e. How do they communicate it online?

3. Innovation
a. Is the brand innovative?
b. How are they innovative?
c. Do they have an innovative business model?
d. Innovative digital marketing?
e. How are they digital online?
f. Look at the areas that they bring innovation to the market?

4. Relevance

a. How is the brand relevant?
b. What do they do to remain relevant online?
c.Eg do they use certain digital tools to make them more relevant to their consumer?
d.Certain influencers?
e.Has the brand evolved over time to remain relevant?


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  • Uploaded By : Noah
  • Posted on : August 28th, 2018
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