Executive Business Analytics Programme - Mid Term Marketing Assignment Help
Assignment Task:

1.    An as manager of an international high-end hospital chain planning to set a new hospital in West Bengal. You are asked to critically analyse of the macro-environmental issues and submit a report. 

2.    Write short notes on the following:
a.    Porter’s five forces
b.    Porter’s generic strategies
c.    BCG matrix
d.    Growth strategies

3.    Discuss the different types and techniques used in Business Research. Use examples to support your answer. 

4.    As a marketing manager of an existing retail apparel chain located in Kolkata, prepare an integrated marketing communication plan using the different communication  / promotional tools. 

5.    Segment the market and locate the target customers for the following products and services:
a.    Medical tourism
b.    An Eco-friendly small car
c.    A new brand of herbal beauty products

6.    Use appropriate models of consumer behaviour to explain the consumer buying behaviour for the following products

a.    Using the services of a multi-speciality hospital
b.    Buying a bottle of mineral water.

7.    Draw and develop a multistep model for mass communication for anew brand of sports shoe to be launched in the Kolkata market. State clearly all your assumptions and justify them. Also, state the following :
a.    Who will be the opinion leader and opinion follower
b.    What message you wish to send
c.    Who will be receivers 

Human Resource Management

1.    Define Organisational Behaviour. What is the motivation? As a Manager of a company, what are the different steps you follow to motivate your employees in the company? What is competency mapping?                         

2.    What is HRM? Write essential skills of a manager. Define job satisfaction and a positive attitude.                          

3.    Write the new strategies framed by top players to make their employees satisfied with the job. In reference to that, write the relation between work-life balance and job satisfaction.
                                                                                                                 
4.    What is employee morale? How it is related to productivity? What is the perceptual process?        

5.    Difference between recruitment and selection. Write the steps of selection. What is the halo effect and stereotyping?                       

6.    What are the underlying behavioural assumptions/beliefs needed to become a group leader? ‘Development is a continuous process while training is not’...Explain. What is MBO? 

7.    Write notes on: (any two) 
a)    Orientation
b)    Change agent
c)    Applications of motivation
d)    Performance appraisal

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  • Uploaded By : Mitchell Lee
  • Posted on : November 05th, 2018

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