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Case for Assignment 3: The Best Job in the World
Access the case through the Cannes Video below and also through the attachment written by Head of Planning, Darren McColl.

Some quantifiable measures that illustrate the impact of the campaign to date include:
* Global news coverage, from CNN stories to BBC documentaries, and Time magazine articles and everything in between. Estimated media coverage is valued at over AUD$400 million.
* To date, the campaign has reached an audience of approximately 3 billion through media coverage.
* The campaign was ranked 8th on the international list for the world's top 50 PR stunts of all time by international PR company, Taylor Herring.
* 34,684, one-minute video job applications from 197 countries. It's safe to say that at least one person from every country in the world applied.

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  • Posted on : October 04th, 2018
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