Assessment Task:
 Social Media Marketing Report Writing Management Assessment Answer

Task Description
Assessment 3 requires you to write a social media marketing report of 1600 words maximum.
Choose one of the following organisations:
•    Event Cinemas
•    Priceline Australia
•    Flight Centre

Your task in Assessment 3 is to write a social media marketing report for the senior management of your chosen organisation.
You will need to address the following in your report:

1.    Give a brief summary of your chosen organisation's current product offerings and its competitive position in the relevant industry;

2.    Use the four steps model for developing a social media marketing strategy as the basis for researching and analysing your organisation's use of social media. This will help to summarise your chosen organisation’s history with and current use of social media;

3.    List and explain which social media platforms (e.g. Facebook, YouTube, Instagram, Twitter etc.) are being used by your chosen organisation and assess the overall use of and effectiveness of each of these platforms; and

4.    Make 2 recommendations for your chosen organisation, on a) how to improve and enhance its social media marketing efforts; and b) how to take advantage of any potential mobile marketing opportunities.
 

 


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  • Uploaded By : Noah
  • Posted on : December 12th, 2018

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