University : RMIT University UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : DTR202
Country : Australia
Assignment Task

 

Course learning outcomes
This assessment is relevant to the following course learning outcomes:
- CLO1: Commercial Acumen - Develop and justify a business case and commercial model to support product recommendation
- CLO2: Data and Insights - Devise and present a data visualisation to show key insights in support of product recommendation
- CLO3: Product Innovation – Develop and co-ordinate a process to generate ideas, gather feedback and ideate product solutions using customers and your organisation as key stakeholders

Assessment Details
Create and deliver an 8 – 10 minute “Pitch for Endorsement” for stakeholders and investors in a video presentation. Then submit the recording of your presentation for mentor review as well as your supporting documentation.
Each Milestone you have worked on over the course will form a component of the “Pitch for Endorsement”.
As you only have a maximum of 10 minutes to pitch, follow these instructions to make sure your presentation is succinct:

1. Define a product, Product Vision Statement and identify opportunities.
In Milestone 1, you chose a product you wanted to work on for this course, created a Product Vision Statement and identified opportunities for your product.
At the commencement of your presentation, you need to justify why your product exists:
• Explain what your product is and briefly discuss your customer definition, market segmentation and value proposition
• Follow on from this by expressing the vision for your product through your Product Vision Statement, and then
• Report on a maximum of two opportunities identified for your product with reference to the external/internal drivers you’ve considered, the importance/satisfaction surveys, your value vs. effort matrix and anything information you’ve produced or gathered.
2. Tell the data story of your product with success factors and objectives, metrics and targets, and initiative ideas

 

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