Country : Singapore
Assignment Task

 

 

Marketing Using AI

In this assignment, you will reflect upon how you could apply artificial intelligence in your team or organisation. Specifically, think about how your team or organisation could:

  • Leverage AI to engage customers
  • Use customer data and AI to increase marketing efficiency
  • Identify the risks posed by AI and build resilience
  • Reduce reliance on AI assistants
  • Use the template provided on the next slide to record your response.

 

Leveraging AI to Engage Customers

1. Describe how your team or organisation leverages or could leverage AI to engage customers.

 

Using Customer Data and AI to Increase Marketing Efficiency

2. Explain the various avenues where customer data and artificial intelligence could be used to increase marketing efficiency in your organisation.

 

Identifying Risks Posed by AI and Building Resilience

3. Explain how you can identify the risks posed by AI and build resilience?

 

Reducing Reliance on AI Assistants

4. How would your brand reduce reliance on AI assistants?

 

 

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  • Uploaded By : Brett
  • Posted on : April 23rd, 2019
  • Downloads : 116

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