University : Others UniLearnO is not sponsored or endorsed by this college or university.
Country : United Kingdom
Assignment 

At the beginning of the module, students will be provided access to the google analytics account. The student should:
1
)first look at the data available in the google reports
2)identify meaningful and purposive study objectives specific to a time/period of analysis, which includes recent data to the delivery of the module, for Google Merchandise; you should specify what you want to extract from the data that can be useful for improvements (e.g. increase online sales in a particular area)
3) analyze and interpret the data available in the reports. 
The instructor will arrange sessions through blackboard to collaborate to discuss the progress of the project with the students from the second week onwards. Students are required to book timings to discuss issues related to the project. 

Assessed intended learning outcomes
On successful completion of this assessment, you will be able to:
1.Demonstrate a critical awareness of the concepts, theories, and debates surrounding digital marketing strategy
3.Critically analyze and interpret web analytics to support an organization's digital marketing strategy  
4.Design and conduct a digital analytics project. 

5.Problem solving and critical analysis: analyzing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions
6.Research: the ability to analyze and evaluate a range of business data, sources of information, and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making
7.Commercial acumen: based on an awareness of the key drivers for business success, causes of failure, and the importance of providing customer satisfaction and building customer loyalty
8.Innovation, creativity, and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate, and model business problems, functions and phenomena
9.Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate, and model business problems, functions, and phenomena

Transferable Skills and other Attributes 
12.Critically analyze and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field
13.Use terminology associated with the subject area accurately and in a way, which demonstrates sophisticated knowledge and understanding
14.Develop and enhance both individually and collaboratively effective written and oral communication skills for both specialist and non-specialist audiences.

Module Aims     
1.Critically evaluate the drivers, significance, trends, issues, and theories underpinning digital marketing and digital analytics
2.Critically appraise topics and aspects related to digital marketing strategy and analytics.
3.Critically appraise the implementation of digital marketing in organizations using the latest techniques in digital analytics. 

 

This Digital Marketing Assignment has been solved by our Digital Marketing Experts at UniLearnO. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment Experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.

Eureka! You've stumped our genius minds (for now)! This exciting new question has our experts buzzing with curiosity. We can't wait to craft a fresh solution just for you!

  • Uploaded By : Roman
  • Posted on : February 25th, 2019

Whatsapp Tap to ChatGet instant assistance