Country : Australia
Assignment Task :

1. Develop a digital media strategy for a communuty Childcare center that outlines how an Electronic Direct Mail (EDM) campaign can be used to promote an aspect of the child care service to the community (Eg: Monthly newsletter). Your strategy should be at least 1,000 words and address the following criteria:

  • a) Overview: Provide an overview of what the EDM campaign aims to promote.
  • b) Benefits: Describe the benefits of using an EDM campaign to promote the organisation's service to a wider range of new and existing clients.
  • c) Audience: Describe the intended audience the digital media strategy is directed at (i.e. internal or external stakeholders or both), and any special communication needs to be considered for this audience.
  • d) Link to strategic plan: Explain how the campaign links to the organisation's wider strategic plan.
  • e) Legal and ethical considerations: Outline the relevant legal and ethical considerations when developing and implementing the digital media strategy. Include any relevant legislation, regulations or codes of practice that need to be adhered to, e.g. copyright.
  • f) Barriers to success: Identify two (2) potential barriers to the effectiveness of the digital media strategy.
  • g) Contingency plans: Detail a contingency or crisis plan to be put in place to address the barriers identified in the previous step.
  • h) Evaluation methods: Describe the methods that will be used to review and evaluate the effectiveness of the digital media strategy.

 

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  • Uploaded By : Grace
  • Posted on : August 07th, 2018
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