Subject Code : DBM505
Assignment Task

 

Course Learning Outcomes

  • Analyse the impact of internal environments on marketing processes for an entity.
  • Analyse the impact of external environmental factors on marketing processes for an entity.

 

Task Part A -

Source four (4) different news articles from the local online news sources* which were published no earlier than 2018. Each article must describe the environmental factor(s) that will/have affected the current marketing activities (4Ps) of a specific New Zealand Business. The four (4) articles could relate to one or several entities but must discuss four (4) different environment factors (at least one (1) internal and one (1) external environment factor).

 

For each of the four (4) articles/environmental factors sourced, including the following:

• Provide the title of the article, with a link, publishing date and the Business name

• Identify the environmental factor and whether it is internal or external

• Briefly explain the nature of the impact

• Identify the relationship to the most impacted element/elements of 4Ps of marketing

• Analyse how business performance is affected. E.g., What is the outcome?

 

 

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