Assignment Task:

1. Using both the outside-in and inside-out analytical frameworks, critically analyse AstraZeneca’s external and internal environment and identify the strategic issues it needs to address in the short, medium and long term. From your analysis what are AstraZeneca’s major opportunities, threats, strengths and weaknesses? Generate strategies Astrazeneca can draw upon in addressing the strategic issues you have identified. Support your arguments with academic theory. 

SECTION B Answer ONE question from this section 

2. Critically analyseAstrazeneca’s key business models and assess the strengths and weaknesses of each model. Which model is the most innovative? Support your arguments with both academic theory and relevant examples.

3. Identify and critically analyse, the key strategic contradictions in the Astrazeneca case study. Reflect on how you might apply what you have learnt from this analysis to your future career. Support your arguments with theory and relevant examples.

4. Drawing from industry cluster theory, suggest why Astrazeneca chose Cambridge as a preferred base for some of its key value creating activities. Citing relevant examples critically explain how the UK as Astrazeneca’s home base has contributed to its global competitiveness.

5. Drawing from your own research and the evidence provided in the Astrazeneca case identify the company’s key international stakeholders, and map their level of interest and power. Explain how your learning from this module has helped you to understand the issues involved and suggest ways in which these relationships can be improved. 


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  • Posted on : July 06th, 2019

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