Consumer Insight Report - Game of Clones - Encouraging Smart Home Technology Adoption - Consumer Behaviour Report Writing Assessment Answer
Question Task Id: 0
Consumer Insight Report Assessment Answer
The purpose of this consumer insight report is to apply consumer behaviour theories, concepts and frameworks to a current marketing problem/opportunity. Using scholarly and reputable sources, you will provide an in-depth report which proposes three theoretically supported marketing strategies. Scholarly and reputable sources include double-blind peer-reviewed journal articles, industry reports, textbooks, and pieces from ‘the conversation’. Sources such as Wikipedia should not be cited in this report.
Topics for Consumer Insight Report:
For the purposes of this assessment you can choose one of the following two topics:
1. ‘Game of Clones’-The Dark Side of Consumer Behaviour
2. Home is where the smart is…Encouraging Smart Home Technology Adoption.
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